For retailers selling designer sunglasses, determining optimal inventory levels and purchase volumes can have an enormous impact on overall profitability and success. While individual units may sell for high prices, eyewear is still vulnerable to changing fashion trends, styles selling out quickly, and occasional slow-moving products. The people at Olympic Eyewear say that this is why buying bulk designer sunglasses is often a smart business strategy when the inventory investment makes sense.
Maintaining Adequate Supply for Hot Sellers
One of the biggest challenges with designer sunglasses is always keeping enough of the hottest sellers in stock. When a particular style, lens type, or color variation takes off in popularity, individual units can fly off the shelves very quickly. Before you know it, that once full display looks decimated and needs constant replenishment. This can lead to frustration for both staff and customers when the most in-demand looks constantly show as unavailable.
Bulk ordering helps avoid this by allowing you to carry deeper inventory across top sellers. Rather than just ordering a few incremental units, boxes of six, twelve or twenty-four units of core everyday styles ensure you always have adequate depths.
Mitigating Risk of Short-Term Shortages
Besides hot everyday styles, even the best luxury brands can experience temporary disruptions that make reorders difficult. These could include manufacturing delays, global shipping issues, warehouse problems, or vendor policies on reorders. If a customer comes in looking for a specific sold-out pair of Chanel sunglasses as a gift for his wife, having adequate inventory gives you a better chance of finding a similar backup option still in stock. Temporary shortages can quickly lead to losing that big sale. Maintaining bulk quantities across price points, styles and brands helps reduce the financial hit of temporarily being unable to reorder a particular look.
Leverage Purchase Discounts and Free Shipping
When ordering designer sunglasses in bulk rather than individual units, many authorized retailers and vendors extend discounts for hitting certain order minimums. These may come in the form of cheaper cost-per-unit pricing, free shipping promotions, or permanent account-tier discounts. For example, ordering five units of Dior sunglasses may not trigger any discounts. But ordering a case pack of twelve may knock 10% off the total price and include free second-day shipping. For profitable luxury products like designer sunglasses, increasing order volumes to hit bulk purchase incentives can make good financial sense. Just be sure to have adequate cash flow and inventory space to support larger designer purchases.
Tips for Managing Bulk Designer Eyewear Inventory
If carrying more designer sunglasses inventory in bulk makes sense, here are a few tips:
- Analyze Historical Sales Trends – Review past sales history and metrics like days on hand, sell-through rates, and average order frequency. This data helps determine optimal order quantities.
- Create a Designer Sunglasses Budget – Calculate expected inventory investment levels and set a budget that works for your store’s finances. Consider things like payment terms, carrying costs and days to sell.
- Preview Orders Before Finalizing – Smart buying means inspecting incoming bulk orders upon arrival. Count pieces, verify styles ordered, check for defects, etc. This is easier when managing bulk volumes.
Conclusion
Like any retail category, designer sunglasses require actively monitoring sales metrics, inventory levels and consumer shopping habits. But the high profit margins of luxury eyewear mean stores can realize significant financial advantages from higher order volumes and bulk purchasing. Just be strategic in which styles you bulk order, have adequate budget to carry extra inventory, and be disciplined about making space for newer items down the road. The luxury customer expects nothing less than exceptional product selection and availability.